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The dangers of social media are clear, but the risk to a charity of not getting involved is far greater. A story that emerged during the research for our new report, ‘Growing communities: How charity leaders govern social media globally to thrive online’, illustrates this perfectly.

One of the greatest challenges with using social media strategically is measuring its success. Boards need to understand how social media is helping meet their strategic objectives and need to set goals and define success early in the planning stage. Measurement is crucial to understanding whether these goals have been achieved.

How can charities hope to master and benefit from social media unless they understand its full potential and risks? Our new report, ‘Growing communities: How charity leaders govern social media globally to thrive online’ , reports on our interviews with charity CEOs from Australia, Canada, Ireland, New Zealand, the UK and the US.

As the global economy slowly recovers its verve, so business leaders in the hospitality and tourism sector are looking at new ways to grow their operations. So says our International Business Report (IBR), which interviews around 150 senior executives in the sector globally every quarter.

When it comes to charities and the not for profit sector, social media has often outpaced organisational change. Social media has huge potential to deliver services, foster internal values and sharing, and achieve strategic goals beyond communications.

Social media is a game changer. Charities looking to engage with a more technology literate audience need to harness the power of this rapidly changing environment.